When school ended for the summer and young Ontarians entered the workforce in droves, it was important to remind them to stay safe at work. So how could we get them to tune into something as mundane as workplace safety?

 

We took workplace safety from drool to cool when we disrupted the social feeds of young Ontarians with a crew of cartoon animals at work. 

 

Through chaotic humour, we demonstrated the animals’ unique abilities that helped them escape workplace accidents, highlighting the fact that as humans, we aren’t so lucky.