I'm Shea, and I suck at webpage layout. Copywriters, amirite?
2019 ADCC Bronze Winner- Student Category
Problem: The New York Times faces an alarming growth in consumer's lack of news literacy.
Insight: Consumers often share articles without reading them, which leads to inconsistencies and misunderstandings.
Idea: Demonstrate the damage done by those who share misinformation by treading over the details.
Only 1 in 1000 baby sea turtles reach adulthood, but some don't even make it to the ocean.
Philips Hue, a wireless home lighting system, wants to help baby sea turtles find their way to the ocean while demonstrating it's genuinely wireless capabilities.