Be A Donor
Be A Donor wanted people to know their organs are desired.
Problem: People assume a product is of lesser quality because it doesn’t have a name.
Idea: Our idea is we’re going to play with “what’s in a name?” and go with the name trend that’s been playing around on the web.
Idea: To demonstrate Samsung's new Galaxy Fold phone, large posters will be placed over the doors of phone retailers and highly populated areas. While the door is in use, opening and closing, the poster will fold in and out just like the phone.