Problem: The KTM 65 is a fully-loaded racing machine for kids aged 8-12, but people don’t want to be labelled a ‘bad parent’ for buying one.

 

Insight: Overbearing parents can cause kids to grow up anxious and fearful. When they’re allowed to take a few risks, kids learn to be brave, resilient and ready for anything. 

 

Idea: In a satirical series featuring OOH ads and online ‘educational’ programs, KTM wants to show parents that it’s ok to let kids live a little. Lesson One? Get your kid a KTM 65, because the world doesn’t need another wuss.