KTM 65

A fully-loaded race machine for kids 8 to 12.

Problem: The KTM 65 is a fully-loaded racing machine for kids aged 8-12, but people don’t want to be labelled a ‘bad parent’ for buying one.

 

Insight: Overbearing parents can cause kids to grow up anxious and fearful. When they’re allowed to take a few risks, kids learn to be brave, resilient and ready for anything. 

 

Idea: In a satirical series featuring OOH ads and online ‘educational’ programs, KTM wants to show parents that it’s ok to let kids live a little. Lesson One? Get your kid a KTM 65, because the world doesn’t need another wuss.

The website extension
Informational Brochures

Distributed through direct mail and found in grocery stores, department stores, restaurant restrooms and other places parents frequent.

©2020 by Laurissa & Shea