Problem: Snubbing someone in favour of your phone, or “phubbing”, means less time spent with the people who matter most. How can Groupon encourage people to put their phones away and experience something new with their families?

 

Insight: Our phones know a lot about us, maybe more than our own mothers.

 

Idea: Win a mother’s day experience by proving you two really need one. If your phone can answer questions about you better than she can, it’s time to quit phubbing and catch up with mom.